Hello! I’m Shibi.

Product designer in the Bay Area, most recently at TikTok, where I worked on experiences that help advertisers trust and navigate the platform, from Account Health to Business Integrity Tools and Microlearning.


My path into design wasn’t exactly linear. I started out studying Industrial Engineering at Clemson, then got pulled into researching healthcare user behavior. That experience sparked my interest in understanding how people think, behave, and make decisions, and eventually led me to product design.


Outside of work, I’m usually chasing one of three things: diving somewhere new, experimenting in the kitchen and inevitably undersalting something, or watching Manchester United test my emotional resilience.




Let’s build something.

Always up for good conversations about design, or a new project worth building.

Say hello

©️ 2026 Shibi Siddharth Karuppusamy.