Hello! I’m Shibi.

Senior Product Designer who blends systems thinking with hands on craft to turn fragmented, ambiguous problems into products people trust.

Currently at TikTok . Previously at Amazon

Say hello

Cut advertiser strike volume 66% - from policy violation to behavior change.

B2B SaaS

0-1 Product

Responsive

Replaced HubSpot globally: $336K saved & MQLs up 40%

CRM

0-1 Product

Enterprise

Desktop

Cut decision time 40% by uniting two fragmented tools.

Risk & Compliance

Internal Tool

Desktop

Designed the first kiosk experience at an Amazon Fresh store

Tablet

0-1 Product

Consumer